Sunmaster Travel - it's audience and improvements
Many of us may think that travel agents simply do not exist, that is simply because our population believes the internet is now our only way of survival. Is that so?
The audience that seems to be the first thing that still visits travel agents is elderly people. The first thought that comes to your head is that old people cannot manage the technology. But there may be more answers to that question.
The feeling of safety and security on their holiday is what brings the older audience towards companies such as Sunmaster Travel. The older audience continues to come back to this company because they were recommended by a friend or remembered when went on a holiday the year before. Audiences with more history tend to stick with what satisfied them and what they remember in terms of customer satisfaction.
Sunmaster Travel is a travel agent operating in Halifax, West Yorkshire and Accrington, Lancashire.They specialize in all-inclusive holidays in Europe. Their customers are (WERE?) mainly elderly people.
This could change very soon as Sunmaster Travel decided to go live and advertise on Google along with other social websites such as Facebook and Instagram.
Being one of the last few companies who's website was not live, they are now hoping to get back on track with modern technology while focusing their holiday packages on people who would like that business sorted quickly - by booking online.
Previously, the company only provided bookings over the phone which caught attention of those who had difficulty using technology or simply enjoyed the old-fashioned way of booking with Travel Agents.
With the company itself now advertising on the world's most famous websites, the audience and profits may soon change.
