Monday, 18 April 2016
Terrorism and it's effects on tourist.. Could it be fixed using marketing strategies?
In the recent years, terrorism has massively caused disruptions in the tourism industry. Millions of people have had their holidays cancelled due to further threats and creating million pounds losses to different countries.
Terrorist attacks starting in Tunisia, leaving 38 people dead to Russian plane being brought down with further 224 casualties and lastly Sharm El Sheikh which ruined the Egyptian economy and caused massive losses.
Flights to Tunisia and Sharm El Sheikh, in Egypt, have been cancelled until further notice. Many airlines have decided to provide flights to Sharm El Sheikh for Summer 2016 regardless of the attack, but all of them have now backed out.
Further attacks have been made in Paris and Brussels this year and more tourists decided not to visit as they do not want their life threatened. These attacks have large impacts on the economies of all these countries and in order to start increasing those visitor numbers again, many airlines and travel agents within the UK, and around the World may use marketing strategies to increase visitor numbers and profits.
Although the Egyptian economy suffers the most, United Kingdom's travel agents are now suffering with the lack of holidays sold to their top destinations which were made out of Tunisia and Egypt.
Although the Canary Islands are highly popular within holidaymakers in the UK, they were always second best as prices to visit them were higher than Tunisia and Egypt. With the flights being cancelled to both destinations, the amount of people travelling to the Canary Islands have jumped in numbers since the attacks in 2015.
And now, with those two top destinations being cancelled, travel agents around the UK are suffering with large profit losses.
So how should the industry focus on those countries without scaring more people away?
Bringing those countries back on track with the economy and tourist numbers, new marketing strategies should be used focusing on another city which could be visited instead of focusing highly on resorts such as Sharm El Sheikh which may only bring back memories of the attack. If the audience connects the country with a different town that has very similar to offer, they may forget about previous attacks and experiences.
..only time can wash away the memories from the terrorist attacks and bring cities such as Sharm El Sheikh back to being a tourist destination once again.
Sources:
http://www.bbc.co.uk/news/magazine-33310217 ,
http://www.express.co.uk/travel/articles/623040/terror-chaos-Egypt-tourism-figures-drop-holiday-pictures
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