Deadpool marketing stategy
The anti-super hero movie 'Deadpool' premiered on Feb 10th, 2016 generating more than $130 million profit. The creates of Deadpool used all possible ways to introduce the film and the character to the world. The movie created more profit than any other super hero movie EVER released.
The character did an interview on 'Extra' where it was confirmed that the movie was rated R. Deadpool also counted down the days until Christmas which was called ''12 days of Deadpool'.
The most talked about advert that was create with the character himself was the awareness of testicular cancer which not only made awareness for men to check themselves regularly but also it has spread the word about the movie even further, attracting further target market.
A large majority of the promotion methods were used on social media where higher audience levels were reached.
''But "Deadpool's" marketing strategy, which started in March 2015 with an
image of the "Merc with a Mouth" laying on a bearskin rug, will surely
be considered a case study in movie marketing for years to come'' (Poggi, 2016).
Reference:
Poggi, J. (2016). Inside the Over-the-Top Marketing Strategy for 'Deadpool'. Retrieved from http://adage.com/article/media/inside-deadpool-s-top-marketing-strategy/302696/.
Colgate Advertisement
While looking for some information on tourism statistics on YouTube, I came across this advert which I found quite interesting. It's the new Colgate brush which contains a whitening gel.
Now, many of us think, what can be so special about a toothbrush? It's not like it works magic, it's just there to keep away any plaque residue on our teeth.
The advertisement is mainly focused on the whitening pen inside the toothbrush handle which is supposed to be used twice daily after brushing your teeth. Many of 'white teeth' fanatics will purchase the items as it's something original but unique whilst others are not so convinced about the effectiveness of it.
The advert is short and is played throughout many Youtube videos. It's also advertised on store websites such as Boots.
''For a whiter brighter smile, we recommend changing your Toothbrush + Whitening Pen every 3 months. '' this statement is shown on www.boots.com.
When I first saw the advert I was sure that the pen will run out after about a week so people will be forced to buy another toothbrush just because of the whitening gel as its not sold separately but the statement clearly suggests that the pen will last 3 months before it should be changed. Now this ''fact'' is not included in the Youtube advert but as a consumer of such products, I believe it should be included. The reason why is because I originally thought that the gel won't last long, but 3 months is a long period of time for the price which is currently offered at £7.99 at www.boots.com.
The target market which is everyone who highly focuses on their dental care and appearance, will focus on the advert and certainly purchase it as the value is great for the usability that you get from it.
How does the brand uses Marketing mix?
The brand has been able to gain the trust of millions of buyers by providing them with high quality product at affordable prices.
The brand itself sells a large variety of products related to the oral hygiene. Many of their products focus on whitening tools and formulas that include fluoride but they also have a range for kids which enables the brand target market to expand.
The distribution channel works efficiently from the manufacturers to the retailers all around the world which then is sold to the consumers. The brand is known for being highly available in many different stores and retailers around the globe, reaching a large amount of consumers everyday. The brand does not only supply their products in retailers but also dental surgeries which enables a larger audience to test their products out as many dentists give out the sample sized toothpastes to their patients.
The price strategy is one of the most successful areas for the brand as it supplies high quality product for an extremely competitive prices. Their toothpastes come in various sizes whilst their toothbrushes are available for adults as well as children.
The promotion side of the marketing mix used within the brand is known to everyone who uses internet or just simply watches TV. Colgate adverts are shown all around the world and every single advert is different, yet attracting more consumers whilst keeping old consumers entertained by introducing new formulas and products.
Various discount coupons are available in different newspapers which increases further sales.
