Deadpool marketing stategy

Deadpool marketing stategy
The anti-super hero movie 'Deadpool' premiered on Feb 10th, 2016 generating more than $130 million profit. The creates of Deadpool used all possible ways to introduce the film and the character to the world. The movie created more profit than any other super hero movie EVER released. 
The character did an interview on 'Extra' where it was confirmed that the movie was rated R. Deadpool also counted down the days until Christmas which was called ''12 days of Deadpool'. 
The most talked about advert that was create with the character himself was the awareness of testicular cancer which not only made awareness for men to check themselves regularly but also it has spread the word about the movie even further, attracting further target market. 
A large majority of the promotion methods were used on social media where higher audience levels were reached. 
''But "Deadpool's" marketing strategy, which started in March 2015 with an image of the "Merc with a Mouth" laying on a bearskin rug, will surely be considered a case study in movie marketing for years to come'' (Poggi, 2016).

Reference:
Poggi, J. (2016). Inside the Over-the-Top Marketing Strategy for 'Deadpool'. Retrieved from http://adage.com/article/media/inside-deadpool-s-top-marketing-strategy/302696/.