Audi Quattro has been known as one of the best car making companies in the world. Its surely not a secret that every time a car lover sees snow, they think of Quattro. The brand has used snow and bad weather conditions in many of their adverts including the latest one and many before that. Their marketing strategy usually involves humor and extreme weather conditions where the car is shown in its best environment. The fact that some of their adverts include families does create the perception of the cars being ideal for families who are in need of a safe car which will take them for A to B.
Many of their latest adverts have included snow and how the car manages to drive through it, focusing on how well it does it too.
Because they use situations such as family bonding time in their adverts, the consumer creates an ideal image in their head about the brand being suitable for their life environment and satisfactory needs.
Especially when many countries have extreme winters, the brand is doing a great job at targeting an extremely large audience and because not all of their adverts focus on snow, the brand recognition widens with every advert they produce.
https://www.youtube.com/watch?v=g_uImzkZWCQ ,
https://www.youtube.com/watch?v=faiFfBxhT8s ,
https://www.youtube.com/watch?v=RiA-u4pzGf0
This post was and is really interesting, I enjoyed reading and can't wait for the next post
ReplyDeleteNice and interesting post, I expecially like the cars choose!!!
ReplyDeleteNice and interesting post, I expecially like the cars choose!!!
ReplyDeletevery interesting! looking forward to what you have to say next
ReplyDeleteI see the linkage here now! A friend of mine has Audi Quattro and first thing he sees when the snow starts to fall is him meeting with other Quattro lovers and testing their cars in those weather conditions. After reading your post I can tell Audi did a good job in marketing. :)
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