Terrorism and it's effects on tourist.. Could it be fixed using marketing strategies?

In the recent years, terrorism has massively caused disruptions in the tourism industry. Millions of people have had their holidays cancelled due to further threats and creating million pounds losses to different countries.

Terrorist attacks starting in Tunisia, leaving 38 people dead to Russian plane being brought down with further 224 casualties and lastly Sharm El Sheikh which ruined the Egyptian economy and caused massive losses.
Flights to Tunisia and Sharm El Sheikh, in Egypt, have been cancelled until further notice. Many airlines have decided to provide flights to Sharm El Sheikh for Summer 2016 regardless of the attack, but all of them have now backed out. 

Further attacks have been made in Paris and Brussels this year and more tourists decided not to visit as they do not want their life threatened. These attacks have large impacts on the economies of all these countries and in order to start increasing those visitor numbers again, many airlines and travel agents within the UK, and around the World may use marketing strategies to increase visitor numbers and profits.
Although the Egyptian economy suffers the most, United Kingdom's travel agents are now suffering with the lack of holidays sold to their top destinations which were made out of Tunisia and Egypt. 

Although the Canary Islands are highly popular within holidaymakers in the UK, they were always second best as prices to visit them were higher than Tunisia and Egypt. With the flights being cancelled to both destinations, the amount of people travelling to the Canary Islands have jumped in numbers since the attacks in 2015. 
And now, with those two top destinations being cancelled, travel agents around the UK are suffering with large profit losses. 

So how should the industry focus on those countries without scaring more people away?

Bringing those countries back on track with the economy and tourist numbers, new marketing strategies should be used focusing on another city which could be visited instead of focusing highly on resorts such as Sharm El Sheikh which may only bring back memories of the attack. If the audience connects the country with a different town that has very similar to offer, they may forget about previous attacks and experiences.


..only time can wash away the memories from the terrorist attacks and bring cities such as Sharm El Sheikh back to being a tourist destination once again.

Sources:
http://www.bbc.co.uk/news/magazine-33310217 ,
http://www.express.co.uk/travel/articles/623040/terror-chaos-Egypt-tourism-figures-drop-holiday-pictures 

Ben Affleck and Jesse Eisenberg starring in Turkish Airlines ad

During the Superbowl this year, Turkish Airlines took the opportunity to promote their airline with stars of the new film, Batman VS Superman: Dawn of Justice, Ben Affleck and Jesse Eisenberg. Both gentleman promoting their cities Gotham and Metropolis in the commercial, focusing it on the to-be released movie. 

The actors were introduced as their characters, Bruce Wayne and Lex Luthor to mainly focus on the movie and attract further attention. Turkish airlines also used the hashtag #FLYTOGOTHAM to spread the advertisement of the movie as well as the airline onto social media.
Turkish Airlines is an official airline partner of Batman vs Superman: Dawn of Justice which is out march 25, here in the UK. As the airline featured their new advert on the Superbowl this year, it caught the attention of a very large audience and their marketing strategy is to attract as many people as possible, widening the audience for the movie. 

..and how about you, have you seen the movie or the advert?

Classical conditioning and its use in advertisements

Classical conditioning provokes different senses into thinking about a specific product or company. Many adverts that warn against smoking are associated with the risk of death and provoke the sensation. Adverts about car crashes and insurance are related to the sound of breaking which creates a reaction of fear and uncertainty from the audience. 
Different adverts and product types stimulate different reactions causing different outcomes. 
Adverts about food usually suggest hunger to attract people to their store using red and yellow colours which also help them attract more people as it stimulates their senses, leaving them thinking of hunger and food.
Many companies use celebrities or sportsmen to make their product appear as ''exclusive'' and ''posh''. The use of famous people creates the sensation that the product is high quality and must be worth its price.
Classical conditioning can stimulate different responses depending on the nature of the product and its purpose. Pepsi as an example, always uses the thirst noise effect which stimulates the audience's brain to think about things such as heat, dehydration and thirst and this leads to increase in sales as the advertisement marketing method was successful. The thirst sound effect is an unconditioned response which is always proceeded after the conditioned stimulus. After time, the audiences brain will stimulate a response every time their slogan or advert comes on. 

Another great example of classical conditioning is the use of the word 'SALE'. It creates an unconditioned stimulus as the consumer will think about the needs of buying things which will lead to conditioned stimulus - buying the product. 
Classical conditioning can be widely used to increase sale, profitability and popularity within the product sector. A product with a slogan or a stimulus can be widely known worldwide if it attracts attention and it used in similarity of the product/service. 

Classical conditioning is smartly and widely used in advertisements, creating large profits and sales worldwide. So it looks like stimulating senses really does work!

Links to articles used

https://soebcontractor.wordpress.com/2013/03/27/8/ 
http://ccima.blogspot.co.uk/ 
https://prezi.com/k6-xyrs-zlvh/how-is-classical-conditioning-used-in-advertisements/

The connection between snow and Audi Quattro

Audi Quattro has been known as one of the best car making companies in the world. Its surely not a secret that every time a car lover sees snow, they think of Quattro. The brand has used snow and bad weather conditions in many of their adverts including the latest one and many before that. Their marketing strategy usually involves humor and extreme weather conditions where the car is shown in its best environment. The fact that some of their adverts include families does create the perception of the cars being ideal for families who are in need of a safe car which will take them for A to B.
Many of their latest adverts have included snow and how the car manages to drive through it, focusing on how well it does it too.
Because they use situations such as family bonding time in their adverts, the consumer creates an ideal image in their head about the brand being suitable for their life environment and satisfactory needs. 

Especially when many countries have extreme winters, the brand is doing a great job at targeting an extremely large audience and because not all of their adverts focus on snow, the brand recognition widens with every advert they produce. 

Links :
https://www.youtube.com/watch?v=g_uImzkZWCQ ,
https://www.youtube.com/watch?v=faiFfBxhT8s  ,
https://www.youtube.com/watch?v=RiA-u4pzGf0