Ben Affleck and Jesse Eisenberg starring in Turkish Airlines ad

During the Superbowl this year, Turkish Airlines took the opportunity to promote their airline with stars of the new film, Batman VS Superman: Dawn of Justice, Ben Affleck and Jesse Eisenberg. Both gentleman promoting their cities Gotham and Metropolis in the commercial, focusing it on the to-be released movie. 

The actors were introduced as their characters, Bruce Wayne and Lex Luthor to mainly focus on the movie and attract further attention. Turkish airlines also used the hashtag #FLYTOGOTHAM to spread the advertisement of the movie as well as the airline onto social media.
Turkish Airlines is an official airline partner of Batman vs Superman: Dawn of Justice which is out march 25, here in the UK. As the airline featured their new advert on the Superbowl this year, it caught the attention of a very large audience and their marketing strategy is to attract as many people as possible, widening the audience for the movie. 

..and how about you, have you seen the movie or the advert?