Saturday, 19 March 2016

Classical conditioning and its use in advertisements



Classical conditioning provokes different senses into thinking about a specific product or company. Many adverts that warn against smoking are associated with the risk of death and provoke the sensation. Adverts about car crashes and insurance are related to the sound of breaking which creates a reaction of fear and uncertainty from the audience. 
Different adverts and product types stimulate different reactions causing different outcomes. 
Adverts about food usually suggest hunger to attract people to their store using red and yellow colours which also help them attract more people as it stimulates their senses, leaving them thinking of hunger and food.
Many companies use celebrities or sportsmen to make their product appear as ''exclusive'' and ''posh''. The use of famous people creates the sensation that the product is high quality and must be worth its price.
Classical conditioning can stimulate different responses depending on the nature of the product and its purpose. Pepsi as an example, always uses the thirst noise effect which stimulates the audience's brain to think about things such as heat, dehydration and thirst and this leads to increase in sales as the advertisement marketing method was successful. The thirst sound effect is an unconditioned response which is always proceeded after the conditioned stimulus. After time, the audiences brain will stimulate a response every time their slogan or advert comes on. 

Another great example of classical conditioning is the use of the word 'SALE'. It creates an unconditioned stimulus as the consumer will think about the needs of buying things which will lead to conditioned stimulus - buying the product. 
Classical conditioning can be widely used to increase sale, profitability and popularity within the product sector. A product with a slogan or a stimulus can be widely known worldwide if it attracts attention and it used in similarity of the product/service. 

Classical conditioning is smartly and widely used in advertisements, creating large profits and sales worldwide. So it looks like stimulating senses really does work!



Links to articles used

https://soebcontractor.wordpress.com/2013/03/27/8/ 
http://ccima.blogspot.co.uk/ 
https://prezi.com/k6-xyrs-zlvh/how-is-classical-conditioning-used-in-advertisements/

1 comment:

  1. Good example of Coca Cola. I studied psychology and classical conditioning is an interesting topic! Keep it up

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